concept

Deliciousness is an invention.

"Common sense is the collection of prejudices acquired by age eighteen."
said Albert Einstein, who disliked school.
Perhaps intensive study that denies free thinking was painful for him.
To these ideas around studying that are referred to as “common sense”,
and those who urge these ideas, Einstein resisted as they were far from encouraging free thinking.
Kagawa is where the love for Udon overflows.
Udon noodles are made from wheat flour.
Its broth is derived from ingredients like dried bonito flakes and small sardines.
Even this is nothing more than the reality that exists now.
Perhaps like Einstein, there are ample of open-minded free thinkers
in Kagawa to embrace a new creative approach to Udon.
We have invented a borderless Udon that can be enjoyed by everyone.
Consider the possibility of a plant-based and gluten-free Udon noodles,
which are incredibly delicious ※. Choosing this option allows those who could not enjoy Udon in the past
to be able to enjoy Udon regardless of allergies, religious reasons,
and/or the belief in not consuming animal products,
as well as for those who are simply seeking delicious Udon. Please take your time to savor it.